Social media has truly progressed beyond what we could have considered possible in the early 21st century. Between platforms like Facebook, Instagram, TikTok, and Twitter, there are billions of users. Companies, celebrities, athletes, and citizens alike can all be found online today, and likely with an established social media presence. While all the aforementioned platforms are relevant today, in this article we will focus primarily on Twitter, and how your company’s tweets can elevate its potential.
Why Twitter?
Most of you know what Twitter is, but for those who don’t, Twitter is a social media platform where the main feature is limited characters. Users can post stories, news, opinions, pictures, memes, videos, and more, but can only use 280 characters to do so. Users can also post threads of multiple tweets, reply to other users, join spaces, and more. And with approximately 330 million active monthly listeners, Twitter is one of the most versatile and popular platforms on the planet. But why should your company be on Twitter?
Honestly, as a company, the benefits of being active on Twitter are not quantifiable. Twitter allows customers to not only interact with companies, but also for companies to interact with customers. Perhaps you remember this Twitter exchange between Wendy’s and one Twitter user. The tweet went viral, drawing the eyes and attention of news outlets, athletes, celebrities, and other potential customers alike. The tweet received over 3 million retweets and news coverage, and they didn’t have to pay a dime on advertising.
This is obviously just one wild example, but company accounts like Wendy’s and others are frequently active and are receiving free publicity through their Twitter accounts. While the free advertising and customer interactions are great, they are just one reason why your company should be on Twitter.
What Else Can Twitter Do for Your Company?
Along with allowing you to publicly advertise for free, Twitter presents you with unique opportunities for your company. One of those opportunities is the ability to experiment with your brand. Twitter provides companies with unprecedented access to their customers, and smart companies take advantage of this. Because of the unique amount of access and interaction the platform offers, companies are able to use the platform to change their image and reputation.
As Wendy’s example showed, because of the company’s activity on Twitter, they have completely shifted public perception. Whereas Wendy’s was once the big corporate fast food empire, they are now the quirky, down-to-earth, company that knows how to take a joke. And this perception shift came entirely from the company’s activity on Twitter.
Furthermore, companies can utilize Twitter to get an accurate reading on the consumer market. While focus groups and customer surveys are great, they are not an open chain of interaction. This means that it is a one-off event where decisions are made based on the current mood and state of the person taking the survey.
Twitter on the other hand allows real-time access and interaction amongst customers and companies. This means that companies can not only get their customer base’s immediate reactions, but that they can also continue to monitor customer opinions over time. For lack of better phrasing, it gives companies an ear to the street they didn’t previously have. They can truly put their finger on the pulse of their customer base and evaluate public opinion on a regular basis.
Downloading Your Tweets
Briefly shifting focus here, it is also important for companies in particular to keep a detailed record of Twitter activity. Because most company Twitter accounts are run by an employee or team of employees, it is vital to keep track of what is tweeted. Thankfully, Twitter now offers users the ability to download their Twitter archives.
By going into their account settings users can request their archive and then may download this data. In doing so companies can monitor, and subsequently punish or reward employees based on the success of their tweets. But perhaps more importantly companies can more accurately strategize their Twitter. They can set a particular goal and then utilize the archive to track their progress along the way. All in all the ability to download your Twitter archive has massive advantages for companies.
Closing Words
Hopefully this article has given you some perspective on the importance of Twitter for your company. Whether you are a small business or a massive corporation, social media provides you with unique opportunities for customer interaction. Thanks to the download function users can track their progress on social media, and work towards their company goals. Even if social media isn’t your forte, company tweets can help to maximize your potential.
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