With over 5 million mobile apps available in the mobile application market, developers need to create apps that can help them maintain a steady growth rate and keep up with the current market competition. Incorporating artificial intelligence into mobile application development has made this possible and has become the preferred choice for businesses. Customized mobile apps that provide users with a personalized experience and keep them connected to their services and products.
Apart from these, there are other benefits as well that AI brings to your business. AI can help you understand the user’s behavior by collecting data about their previous shopping pattern and history. It opens you up to more customizable options to meet your users’ expectations and needs, thus improving user engagement and retention. Also, with AI-integrated systems, the time it takes to serve each customer or user goes down drastically. As an example, Online Casinos in Ontario like Caesars integrate AI processes in a complex environment so that they can manage user requests efficiently. This allows you to differentiate yourself from the other players present in the market and go ahead in the competition.
Along with the AI market, the global mobile applications sector is also expecting much more changes and has already become a huge success. It is projected to generate $613 billion in revenues by 2025. So it’s no surprise that AI and mobile applications are closely intertwined. Ultimately, the former can certainly improve the latter. Here are some of the applications of AI that will most definitely help change the mobile application development industry.
Chat Automation
Currently, the mobile application development market is seeing fierce competition. Therefore, it has become of utmost importance for app developers to ensure a smooth and reliable user experience. However, having one or more agents available 24/7 for customer care can be costly and will make a big hole in your pocket. This is especially true if many inquiries can be answered easily.
This is where Artificial Intelligence automated chatbots come into the picture. These smart tools help mobile application developers to automate customer query responses using natural language processing. The system simply decodes the customer query, retrieves relevant information from its database, and communicates it back to the user in a contextual manner.
AI-based chatbots are one of the most intelligent uses of artificial intelligence and are becoming increasingly popular and preferred by developers. This is mainly because it can significantly reduce the operating costs of enterprises. Also, it is estimated that the automation of customer query response using chatbots could save the healthcare sector, banking, and retail industries up to a whopping $11 billion annually by 2023.
Digital Assistance
The virtual assistant uses voice and speech recognition technology to identify the speaker’s voice and what are they saying to understand and execute the required commands. This allows the user to communicate with your app essentially without even having to click on it a single time. This leaves you the space to imagine for yourself how virtual assistant technology saves your time. Not only this, but it also benefits users who prefer or need to issue commands on applications or perform other tasks that keep their hands busy while driving. Needless to say, speech recognition has become a form of life support for people with disabilities. It has proved its worth and capabilities. So if you want your application to be for everyone, you have to make sure your virtual assistant with the latest speech recognition technology is a part of your application.
Additionally, when developing solutions to improve domestic procedures such as communication center operations, AI can provide digital support in this area as well. Provide dynamic call scripts to customize dialogue suggestions for your sales and customer care teams in real-time. This allows agents to adapt to each call and provide the best possible service to each customer.
Security
For users with a high number of digital transactions and sensitive data, security is their biggest concern. This is especially true for users who process digital payments and use sensitive information solutions. This includes mobile banking and online shopping. This leads the users to search for a secure app to meet their safety requirements. It must not come to you as a surprise that AI can also help you in this area.
Artificial Intelligence’s ability to process large amounts of data at high speed and detect potential cybersecurity threats helps it prevent attacks. It alerts the users and the firewall system as well before they occur. App security improves over time as well-trained machine learning algorithms can retrieve information collected from past experiences. Paired with AI, this, in turn, improves the security and efficiency of your system. Specifically, it transforms biometric data such as fingerprints and face scans into information that can be examined and paired against a database.
Conclusion
Multiple companies across various industries have already incorporated AI into their systems and are already benefiting from it as well. With the continuous growth of this technology, the earlier you innoculate AI within your mobile app development and operations, the more you will profit from it.
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